• CONSUMERS ARE OUR BUSINESS

    Industry Experts in Food Manufacturing & Retail Consulting

  • CONSUMERS ARE OUR BUSINESS

    Industry Experts in Food Manufacturing & Retail Consulting

Who We Are

Founded by Mark Field, The Real Food Professor is a Melbourne based boutique Food Consultancy Business and brand growth engine that delivers commercial business success bringing over 25 years International food manufacturing and retail experience specialising in the Private label development and supply to benefit your business. 

Food is changing faster than it has done in the last 40 years driven by consumer demand. Our Food Consultancy Business is Customer obsessed in our objectives and approach, increasing the benefits to your organisation. We set out to create something special by helping companies to build better brands, products and relationships with retailers and customers alike.

The Team

Our Food Consultancy Business provides access to some of the best expertise available internationally, focused foodies, strategic thinkers and proven experts. A commitment to mentor and develop your teams to deliver sustainable outcomes. We can deliver expertise across Fresh Foods, Grocery, Non Food and Pet.

the Biggest Disruptor in the Market is the Consumer

With decades of experience working for and with some of the world’s largest Retailers and Manufacturers, we understand the changing needs of today’s consumers. When it comes to meeting the needs of the consumer and growing your business, our Food Consultacy Business is the team you want on your side! Whether it’s launching New Products, developing your Supply Chain, scaling your Brand, entering New Markets, reviewing your Manufacturing Capabilities or anything in between, we have the experience and expertise to make it happen.

Operating 5 business units across:
AGRICULTURE & FOOD RESEARCH

AGRICULTURE & FOOD RESEARCH

Food Research has never been so exciting and so well supported by grants and funding as Governments and Investors look to support the growing demand driven by todays consumers and the need to deliver global solutions to sustainability issues. Our expertise, international networks and partnerships enable us to connect world class researchers with industry support and customer needs. We deliver measured commercial outcomes, through products, technology, processes or customer messaging.

Our teams key focus areas include:

  • Connecting leading Science with End Users and Product Opportunities, “Joining the Dots” or enabling change
  • Managing research or business growth Funding Applications and Governance
  • Accelerating Commercialisation of Industry Funded Research
  • Strategic Funding Reviews
  • Championing the “Voice of the Consumer” and end product benefits, identifying routes to market
  • Peer or Scientific Reviews

PRIVATE EQUITY

With growing consumer needs comes the opportunity for commercial success through investment across the Food Industry. Our Food Consultancy Business has the experience and expertise to support PE investment either prior to acquisitions or post acquisitions to accelerate ROI. Translating customer needs and growing trends to support investment in Automation, Product Innovation Strategies, access into Adjacent Categories, Restructuring  or Value Chain Projects.

Our teams key focus areas include:

  • Market Insights and Consumer Trends identifying growth opportunities
  • M&A support and Competitor Analysis
  • B2B opportunities and New Market Access
  • Procurement Optimisations and Strategic Sourcing Plans
  • Research Opportunities to drive Product Differentiation
  • Brand Protection and Corporate Governance through  Quality and Food Safety Improvement Programs
  • Joint Business Planning and key Customer Engagement Programs

PRIVATE EQUITY

With growing consumer needs comes the opportunity for commercial success through investment across the Food Industry. Our Food Consultancy Business has the experience and expertise to support PE investment either prior to acquisitions or post acquisitions to accelerate ROI. Translating customer needs and growing trends to support investment in Automation, Product Innovation Strategies, access into Adjacent Categories, Restructuring  or Value Chain Projects.

Our teams key focus areas include:

  • Market Insights and Consumer Trends identifying growth opportunities
  • M&A support and Competitor Analysis
  • B2B opportunities and New Market Access
  • Procurement Optimisations and Strategic Sourcing Plans
  • Research Opportunities to drive Product Differentiation
  • Brand Protection and Corporate Governance through  Quality and Food Safety Improvement Programs
  • Joint Business Planning and key Customer Engagement Programs
PRODUCT DEVELOPMENT & INTERNATIONAL SOURCING

PRODUCT DEVELOPMENT & INTERNATIONAL SOURCING

Understanding today’s consumer needs, growth categories and brand expectations are critical to succeed. “Launch and Learn” principles increasing the rate of success and delivering within an “Agile” environment.

Our expertise across the complete retail store enables us to support your teams, brands and businesses. We want to play our role in inspiring today’s consumers and have an International Sourcing Team to connect the best of the World’s Innovation with the optimised route to market.

Our teams key focus areas include:

  • Market Analysis
  • Brand Strategy and Positioning
  • Leading Product Opportunities through key trends such as Functional Ingredients, Sugar Reductions, Probiotics Enrichments, Health & Free From
  • Assessment and building of Product Development capabilities, with ongoing Mentoring Program available
  • Leadership in both “Launch & Learn”, “Agile” Product Development maximising your speed to market and measures success rates
  • International Expertise in Product Formulation and “Should Cost Models”, improving Commercial Growth.

SUPPLY CHAIN SOLUTIONS

Deliver on time in full and with continued challenging of costs is one of key areas of expertise, having delivered savings and improvements  across International Supply Chains. Our understanding across End to End Supply Chains enabling strategic outcomes for your business.

Our teams key focus areas include:

  • Lead  Strategic Value Chain reviews identifying Commercial Opportunities
  • Supporting investment in Factories or New Sites, through design, equipment and process flows with interpretations of Key Retailer requirements
  • Mentoring & Team Development reducing Brand Risk and Improving Governance
  • Product Quality and Food Safety Improvement Plans and Technical Governance
  • Strategic Crisis Management
  • Sustainability Strategies relevant to your business and your customers
  • Connecting End Users with Academic Solutions to deliver Innovation or Automation
  • Technical Leadership and Structures

Food Consultancy Business

Food Supply Chain Consultant
Food Supply Chain Consultant

SUPPLY CHAIN SOLUTIONS

Deliver on time in full and with continued challenging of costs is one of key areas of expertise, having delivered savings and improvements  across International Supply Chains. Our understanding across End to End Supply Chains enabling strategic outcomes for your business.

Our teams key focus areas include:

  • Lead  Strategic Value Chain reviews identifying Commercial Opportunities
  • Supporting investment in Factories or New Sites, through design, equipment and process flows with interpretations of Key Retailer requirements
  • Mentoring & Team Development reducing Brand Risk and Improving Governance
  • Product Quality and Food Safety Improvement Plans and Technical Governance
  • Strategic Crisis Management
  • Sustainability Strategies relevant to your business and your customers
  • Connecting End Users with Academic Solutions to deliver Innovation or Automation
  • Technical Leadership and Structures

PUBLIC SPEAKING & MENTORING

Understanding today’s consumer is critical for success, alongside building world-class teams to drive change at pace. Our Food Consultancy Business’s experience supports your organisation through the delivery of clear consumer messages. Our links to International Markets and reputation ensuring clarity on latest thinking and routes to market.  Utlising our International experience we offer an executive package to Key Trade Commissions working with their chosen suppliers across the Food and Non Food sectors to mentor, and prepare them for introduction to Key Retail or Manufacturing Channels. This service focuses on importing and exporting opportunities supporting Australian and International Businesses.

Read more...

  • Use our services to add depth to Key Trade Conferences reflecting the needs of today’s consumer in a rapidly changing market
  • Utilise our interpretation on insights to Strengthen your Teams understanding of Key Trends and Opportunities for your business
  • Access our  Mentoring Program to support the growth of International Trade, and preparation for interacting with International Retailers
  • Try our Emerging Mentoring Program to support local Food Entrepreneurs with “Cutting Edge Innovation” and speed to market

OUR BLOGS

WHAT OUR CLIENTS SAY

“With his knowledge of the Australian branded manufacturing arena Mark reached to us, a smaller Australian brand and manufacturer and worked closely on various proposals for the launch of a contemporary and differentiated range of chocolate snacking under the Coles Finest range.”

Paul Owies : CEO | Byron Bay Superfoods Company

“Mark is a fabulous guy to work with: a strategic thinker, highly knowledgeable in his subject matter, and a delight to personally engage with. Strongly recommended.”

Chris Thomas: Chairman | PLAY Market Research

“In 2018, Mr Mark Field supported the Australian Research Council (ARC) in conducting its inaugural Engagement and Impact Assessment (EI 2018). EI 2018 assessed how well researchers are engaging with end-users of research and showed how universities are translating their research into economic, social, environmental, cultural and other impacts.

As one of 70 panel members appointed across five panels, Mark was an end-user representative on the Health and Life Sciences panel. His relationships with key stakeholders along the supply chain coupled with his involvement in research, enabled him to offer a unique perspective when assessing the engagement of researchers with end-users.

As an expert in food manufacturing, food processing and factory design, Mark provided valuable insight into how research has been translated into real world impacts for end-users from Australian manufacturers, growers and consumers.”

Australian Research Council

Gartner Distinguished VP Analyst, would like to thank Mark for participating in the research on role of business capabilities in strategy and execution, and the management disciplines used to innovate and manage them.

Gartner’s work to analyse the findings will continue over the next few weeks and they will be publishing these results in more detail towards the end of the year and into 2020.

If you are amenable to being formally quoted in Gartner written research publications or conference presentations, as attributions to the real individuals and enterprises that have achieved this level of excellence in practices, please let us know too.

Gartner Distinguished VP Analyst
I had the pleasure and privilege to work with Mark for several years whilst leading the technical and development teams at Coles supermarkets where Mark led the Food safety, Quality and Integrity programme for  fresh food categories .
He is  a strong leader, passionate about quality with a unique skill set combining practical manufacturing knowledge, strong commerciality and highly tuned technical competencies.
He  led many transformative change programmes in food safety and quality, animal welfare and manufacturing excellence and is credited with playing a significant part in the turnaround of the Coles supermarket business.
Mark is a strong leader with an engaging personality, capable of supporting and motivating teams through challenging times  whilst maintaining a strong focus on the business goals.
I commend Mark to any business looking for a sound commercial overlay to strong technical credentials
Jackie Healing FIFST - Director Consulting and Technical services NSF
Congratulations on your new venture, a great service to the Industry, to encapsulate your knowledge and expertise into a service to assist Companies to be outstanding in all areas!  NPD, innovation and Customer service !

Your advice and personal attention to aspects of our business has been invaluable.
Wish you all the best and look forward to working with you over the coming years
Best wishes
Fran Harper - Head of Sales & Marketing | Global Paramount 21 Ltd

Mark was instrumental in recognising a gap in the Australian market for British & European speciality cheese products.

With this knowledge we were able to expand our export business which has grown rapidly in just 12 months on entering the Australian market.

Mark’s product and market awareness continues to assist our business in entering other international markets, with huge opportunities now appearing in the Asia Pacific Region

Brian Owens - Operations Director | Badburys Cheese

Mark is a dynamic and driven indvidual. I have had the pleasure to work with Mark as a supplier and more recently in his role with Coles. He is extremely professional and ableto deliver business critical innovation and projects in a timely manner

David Vagg - QSR & IEO expert | Experienced Global Supply Chain

Mark’s extensive industry knowledge, insight into product innovation and enthusiasm  of delivery, make him an exceptional public speaker.

Maidie Wood - SAI Global | Global Head of Food Marketing
I have worked with Mark since 2016 at which time we met to discuss potential New Zealand suppliers for Coles. Mark’s collaborative, open and encouraging style has helped several companies realise supply agreements with Coles Brand as well as facilitating branded opportunities as well. His product feedback to more than 80 suppliers during visits in New Zealand was well received as was his clarity on Coles’ requirements for innovation, quality, sustainability and value.
Joss Honour - Global Practice Lead | Digital Commerce NZTE

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